Business

Receptive Receipt

You’re giving me a heads up that you will be adding me to your mailing list so I am more receptive to receiving them. Well that is awfully generous of you. I insist on reciprocating by giving you a heads up that in about 18 seconds I will be disconnecting on LinkedIn from you and…

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Stories To Include You

You can tell stories about your product (or service). And those stories will help your customers tell stories about your product (or service) But if you don’t tell your own story, your customers will start making up their own stories, and those stories may not include you.

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Validation

People want to be validated. If your product or service can do that for them, you can charge whatever price you feel like. What services are good examples of validating people, and what do they validate? Here’s an easy one. Facebook validates that I’m popular and/or connected to other people – humans need connection and…

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SEO & SEM

The difference between SEO and SEM is between being found and being sought.

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Rendering Aid

The amount of help rendered and the probability of help being given are both inversely proportional to the size of the request being asked. No matter who does the asking, if your question is too big, it’s going to get ignored.

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Gravitational Centers of Interest

You want to be in advertising? New York. You want to be a film star? Hollywood. You want to create a hot tech start-up? San Francisco. Even with our push towards remote working, these gravitational centers of industry are still relevant today. If you don’t want artificial roadblocks in your path, don’t move to B.F.E.…

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Overpriced?

The customer that considers you overpriced is not your target audience.

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Proudly Prideful

When are you proud? Are you proud to own and drive that car? Are you proud to be the first to get that new phone amongst your peers? Are you proud to experience that event by your favourite artist? Build your product to entice people to feel proud when they interact with it and you…

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The Rule Of Thirds As It Applies To Users

User accounts! A good rule of thumb is the rule of thirds. A third of your registered user accounts (that aren’t free) will be paid up. A third of your paid up accounts will be logged in at peak times. A third of your users will never log in for any one third of a…

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Mass Maker

You can make it for the masses that don’t do that (yet) or don’t want that (yet). Or you can make it for the faithful who will do that (always) or will want that (always). But you cannot make it for both. You have to decide which one is your audience, and then stick to…

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Un-Credited Invisibility

If you work in an office where your work goes un-credited, either internally or externally, then your work is invisible, and so are you. And it is worth asking “why?”

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Diverse Opined Opinions

On the subject of diversity in technology and business, there is much to be said on the subject, but right now it just consists of an awful lot of people talking.

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Poor Strategy

If you think you are going to entice the best engineers in San Francisco into working for you by spamming a Jobvite link where they can fill out a bunch of fields and upload their resume, you probably should rethink your hiring strategy. Seriously rethink your hiring strategy. Those engineers you are trying to woo…

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Stealth Start-ups

Chatting with a group of entrepreneurs about when is the appropriate time to talk about your start-up when one of them mentions that I don’t talk much about my current project. I respond “My start-up idea isn’t in stealth, I just don’t want to talk about it.” Stealth in the start-up world has become a…

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Lazy or Ignorant

If you offer a product or service that solves a problem which can be answered by the first link on Google or any other search engine, you should really be marketing your offering to the lazy, not the ignorant. You can cure a lack of knowledge in your target audience, but you can’t ever cure…

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Overpriced Time

I have come to realise over a long career that whether I charge $14 an hour or $400 an hour for my time, I am always overpriced. I see it as, it is better to charge more and be listened to, than to charge less and not be heard at all.

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Waiting For The Right Moment

If you are doing it right, there are only two pieces of information you will need to give your investors. And only two pieces of information they will care to know. The longer they wait: The less they’ll own and the more expensive it will be.

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