Marketing Crossly

I have found that cross-channel marketing of the same repeatable message to be so effective that it boggles my mind someone would say something once, in one location, never to say it ever again anywhere else.

The only thing in this entire world that cares that you told the same story as part of your marketing efforts in two different places is Google’s search algorithm.

When it comes to marketing the only entity in this entire world that cares that you told the same story more than once in two different places is Google’s search algorithm.

Google’s search algorithm is the only thing in this entire world that cares if you repeat your marketing message more than once.