Segments Of The Population

It’s not that you don’t want to pursue everyone as your customer, but that you shouldn’t pursue everyone as your customer.

Each customer is unique, but so is each segment of customers.

Lumping in people who clearly shouldn’t be targeted as your customer clouds the group of people you should be pursuing.

Think of your segmented customers as a bonsai tree that needs to be trimmed, pruned, and guided to grow in a particular direction.