If you’ve got information, the more the better, it will have two distinct attributes, both of which involve money. The information will have one or the other attribute, or even both at the same time.
1) Someone, somewhere will be willing to pay money to gain access to it.
2) Someone, somewhere, will be willing to pay money to advertise on it.
Because of the Internet lowering access costs to information, you now have a golden opportunity to take data, any data, the more the better, wrap it up and present it in a dozen different ways.
It is an odd realisation to wake up to the possibility to make a real sustainable income from nothing more than a bunch of information that someone else wants.