I use the word “art” in my speech quite a bit.
I identify art as anything with risk that might fail, but should it succeed, it will succeed beyond anything we could have planned for.
Any art that is worth doing is inherently risky. And if there isn’t any risk, then it isn’t art.
Art isn’t always art. It’s any endeavour where we hope that the whole of the product is greater than the sum of the parts. The endeavour doesn’t have to be creative, it just needs to have the right kind of risk.