Squeaky Bottom Lines
Customers, like the proverbial squeaky wheel, have learned that if they squeak loud enough, they’ll get taken care of. Customers have figured out that if they pose a risk to your bottom line, you will take care of them.
How far in to your bottom line are you willing to cut for that squeaky customer? And how long will you wait before you realise that the squeaker is no longer part of your bottom line?