Over the years, conversations with people have frequently taken the form of:
This food tastes awesome. I wish mine tasted as good as this. What’s your secret to making it taste so good?
When I search for you online, you show up everywhere. I wish I could be found so readily. What’s your secret to achieving that?
You get so many views on your LinkedIn profile. I wish I could get that many views. What’s your secret for promoting yourself?
This piece of furniture is pure art. I wish my joinery came out that clean. What’s your secret to making it look so good?
This mobile app has rock solid UX. I wish my app was this engaging. What’s your secret to the user experience?
This code is beautiful. I wish my project was as well organized as that. What’s your secret to making it look so good?
Your passive income websites get so much traffic. I wish I could build a business like that. What’s your secret for making money?
The artwork in this game is fantastic. I wish our games looked this good. What’s your secret to making it look so good?
And I tell them my “secret.”
The long, involved, often methodical process I go through to achieve the result I desire.
And inevitably the reply is:
Oh I don’t have time, money or interest for any that. I just wish I could make my X be as good as your X.